Multimedia and all related applications are still very new. We arestill right at the beginning of a new era. Standards define themselves slowly. Innovations always take time to get acceptance in the market. You can compare the current development to the technical standard of a car in the thirties.

Despite the current crisis and all negative news: The success of the medium cannot be stopped. On a daily basis we find new Solutions to make the medium more user-friendly. The number of users are still drastically increasing. For example in Germany more than 50 % of the population between 14 and 69 years are using the internet.
(Source: GfK Online Monitor, 7th wave; Nuremberg; Germany 2001).
Ten years ago the Internet was not much more than science fiction for the population. Today for many it is already a part of the daily routine, like watching TV.

Strategically important for your company is, to take part actively and be a player in the online market, where it makes sense. Whatever development: You will be supported by hundertwerk to avoid mistakes during the planning and the project phase of your digital solution.

1.	Take the medium seriously.
2.	Always ask the right questions at the beginning.
3.	Do not offer everything for everybody.
4.	Use technologies, that make sense. Excellent technology does not replace a business model.
5.	Avoid just simple integration of marketing and advertising brochures.
6.	Create solutions always from the customers perspective.
7.	Your digital business should always refer to your offline business.
8.	Not all products can be sold online on a profitable basis.